Ag Communication Award Winners Presentation

April 11, 2011 at 4:06 pm Leave a comment

After spending the morning taking the voice of agvocacy to their legislators, Ag Communication Award Winners Kathryn Shallenberger and Jami Willard offered a few tips on how to approach our nation’s leaders with our ag message:

Effective Communication with Legislators

Communication 101:

–          Confidence

–          Clear

–          Concise


–          Uh, um, like, so, you know

Think BEFORE you speak or respond


–          Be well research and well-rehearsed.  Have a game plan and know your issues

–          Find good data; know your sources and trust your findings.

–          Know who you’re talking to; do research on the legislator

–          Establish yourself as an “expert”

–          Use anecdotes

–          Hold them accountable

–          Stay on topic

–          Be prepared to answer questions

–          Be a good listener

–          Be responsive and thought provoking

Before you leave/follow-up

–          Leave a concise (no more than one page) overview of your issue and position with the official

–          Provide them with all your contact info and make the offer to serve as a resource

–          Do so within a few days via email

–          Do so within 2 weeks via mail

Etiquette:  The Do’s and Do Not’s

–          Respect staff: they are most likely the legislator’s chief adviser on the issue most important to you, and will be the last person the speak with before making a final decision on your request

–          Always be polite; go out of your way to introduce yourself and develop a personal relationship, this includes other staff members.

Don’t forget

–          Be a source of information

–          Keep in contact/stay engaged

–          Engage other ag leaders

–          Invite them for farm tour


Entry filed under: Agriculture's Promise 2011.

Mid-morning with Michael Scuse Environmental Ag Leader Award Winner Presentation

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