Super Bowl Weekend & Ag producers

February 9, 2011 at 3:05 pm Leave a comment

I probably should have posted this before the Super Bowl, but still interesting!

From Capital Press:

The Packers and Steelers have yet to play, but the growers are already winning.

Super Bowl weekend is a boon for producers of chicken, pork, avocado, vegetable and other foods just ripe for snacking.

The National Chicken Council bets that about 1.25 billion chicken wing portions will be stuffed into the mouths of football-watchers on Sunday in between screams for their favorite teams.

Americans will consume nearly 70 million pounds of Hass avocados — mainly in the form of guacamole — during big-game festivities. that is enough to bury the Dallas Cowboys’ football field in nearly 27 feet of avocados from end zone to end zone, according to the Hass Avocado Board.

And if surveys are correct, fans’ fingers will also touch down on many a plate of pork ribs, beef kabobs, cheese dips and fruit and veggie assortments during what is arguably the biggest party day of the year.

“It is our biggest weekend of the year, no doubt about that,” National Chicken Council spokesman Richard Lobb said of the chicken wing phenomenon. “It’s a very popular item for carry-out. Domino’s really helped put the whole trend into the stratosphere when they started carrying wings along with pizza. It’s been gathering steam for some time, and it seems to chug forward.”

Super Bowl Sunday is second only to Thanksgiving in terms of food consumption in the U.S. According to the NPD Group, a market research firm, vegetables were the most popular snack for Super Bowl watchers in 2007 through 2009, the New York Daily News reported. Potatoes were second, and chicken was seventh.


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